All Brochures are NOT Created Equal
When it comes to marketing your business, professionally printed brochures are a great way to build credibility, while also telling your story. Here are a few tips to help you create successful, sales-building brochures:
- Focus on your audience and their needs. List benefits your customers will receive by choosing your product.
- Design an appealing cover that motivates readers to look inside. Include product benefits, a thought-provoking statement, industry tips, and other items your customers will find valuable.
- Keep it brief. Since brochures have limited space, provide a brief summary of your information, along with links for interested readers to go online and learn more.
- Provide clear headlines that make it easy to find information, along with high-quality imagery that supplements your messaging.
- Consider a creatively shaped or unusually sized brochure to grab attention.
- Include information that encourages the ready to keep your brochure. This may include how-to information, tips and tricks, sales calendars, and more.
- Consider providing a Q&A section to answer questions you think your readers may have when learning about your products or services.
- If your brochure is lengthy (8 pages or more), consider creating a table of contents to pique reader interest and make information easier to find.
- Include a call to action, so readers know how to respond. An 800 number, reply card, website landing page, or email address are all good examples to try.
Comments
Post a Comment