Tuesday, August 15, 2017

Wish You Were More Productive? Try These 3 Tips!

Being productive means making room for the things you really want and uncovering new and innovative ways to work smarter, not harder. Thankfully, it's a lot easier than you probably think it is. If you want to become more productive, here are a few key traits you should focus on.



Take Frequent Breaks to Recharge Yourself



Although this may seem a bit on the counterintuitive side, studies have shown that taking frequent breaks throughout the day help to recharge yourself. Our "biological clock" has two basic forms that are dictated by our natural twenty-four (circadian) rhythms and our shorter than a day, but longer than an hour (ultradian) rhythms. Our ultradian rhythms essentially function in 90-minute intervals. This is why it's so easy to go from "firing all cylinders" to "boy I need a nap" and back again throughout the course of your work day.



Remember that managing your time and managing your energy are not mutually exclusive. Taking breaks will help get you over the hump and allow you to come back better and stronger than ever.



The Results Are All That Matters



In a piece originally published by Forbes on how to be a more productive manager, it stated how one of the key traits to focus on is leaning into the results, not the process. One of the reasons why we often feel overwhelmed at work is because we're just not getting the results we're after with a particular task. This causes our productivity (and as a result, our morale) to take a nosedive.



Because of this, it's important to make your number one priority a high-quality, consistent, and reliable output, rather than simply trying to do as many things at the same time as possible.



Discipline, Discipline, Discipline



According to the experts at PsychCentral.com, one of the essential things that you can do to become more productive at work is to maintain a strict sense of self-discipline at all times. Highly productive people aren't just able to eliminate tasks that are ultimately time-wasters - they also have a high degree of personal responsibility and are constantly looking for ways to improve themselves, both of which fall back under the distinct umbrella of discipline.



Hitting goals, meeting deadlines, fulfilling promises - these are the true goals behind that task you're trying to find the time to accomplish. Maintaining focus on these through strict self-discipline is the perfect way to suddenly find more time in each day.



These are just a few of the key traits that you can focus on to instantly become more productive at work. This was the good news - the better news is that gains like these in your professional life will undoubtedly have a ripple effect on your personal life, too. You'll be happier at home, and you'll have more time to spend with your loved ones. It really is a win-win situation.


Friday, August 4, 2017

The Art of Time-Blocking: A Simple Tip to Revolutionize Your Productivity

Most people just aren't that good at multitasking. Trying to remain focused (and organized) is one of the most significant time wasters, especially in the life of a business professional. When you try to do too many things at the same time, you become a "Jack of all Trades, Master of None." Just when you're trying to get work done on that big project, another email comes in that you have to respond to. You hop over to your email client and suddenly the phone is ringing, or you realize that you have to proof a new design before it heads out the door. It's maddening.



Thankfully, there is a better way. By adopting the fine art of time-blocking, you may have just found the simple, yet effective technique you've been looking for to unlock a bold new era of productivity in both your personal and professional life.



What is Time-Blocking?



At its core, time-blocking is the idea that you should segment your day into clearly defined (and strictly adhered to) blocks of productivity. Organize the tasks you need to complete by category and set aside a specific amount of time for those categories each day.



If you feel like you're spending an unfortunate amount of time responding to emails every day at the expense of everything else, set aside 9:00 am to 10:00 am every morning to just focus on emails. Devote every ounce of your attention to this one task and when it's over, move onto the next one. Outside of the occasional emergency, don't respond to emails for the rest of the day. Get it done, and then move on.



The Benefits



The beauty of time-blocking falls into two distinct categories. First, it's an incredibly effective way to eliminate distraction. Instead of trying to divide your attention between ten little tasks, it's almost like you're tackling just one big one (i.e. emails, and nothing more). Not only do you get those initial tasks done faster, but the ultimate quality of your output is also much higher because you're no longer trying to do too many things at once.



Next, time-blocking is also an excellent way to build up a strong sense of momentum that will carry you through the rest of your day. As you begin to move from block to block, you'll constantly be surprised by just how much you're getting done. This wave of productivity (not to mention the wave of euphoria) builds on itself, driving things home towards the finish line (and the end of the work day).



Success Comes When You Look Ahead



Another one of the keys to success regarding time-blocking is a little bit of forward thinking. This isn't something you can make up on the fly. You need to consider the types of tasks you need to do each day and what you have to get done by week's end. Look ahead a little bit and make a list of your top priorities. Then, separate those into categories and get down to business.



Remember, it's important to be honest with yourself. Time-blocking won't suddenly create an extra hour in your day, but it will help you make better use of the hours you already have. If you try to add too many things to your list to the point where it becomes unrealistic, you'll end up working against your goal and not towards it. You'll quickly begin to feel overwhelmed, which is something that you do not want.


Monday, July 31, 2017

The One-Trick Pony Syndrome

Have you ever heard the phrase, "a one-trick pony?"



Researchers believe the "one-trick pony" phrase comes from an entertainment background. According to research, the earliest reference was associated with circus ponies used to perform a trick or feat that impressed audiences. The ponies involved could do an amazing act, such as walking on their hind feet, but that was all they could do. Eventually, the audiences got bored with the show. In one version of the story, a pony had a dog partner that would ride on it. While the audience got sick of seeing the pony do the same thing every time the circus was in town, the dog gained fame because it learned and began to perform new tricks. In time, the dog became the star, and the pony was relegated to hauling circus carts.



Is Your Business A One-Trick Pony?



The moral of the story here is not to allow your business to get stuck on only one good thing. It's tempting to think that if you have something good going, why ruin it? Well, over time that good thing will become less and less popular. The number of customers who want it will diminish and the business will have to start cutting prices to keep it attractive. Eventually, the product or service won't sell at all.



Palm PDAs and Blackberry were both perfect examples of the one-trick pony mistake. They both had a really good product for a while, but both companies failed to upgrade and develop new products. Eventually, someone else did, and their customer base walked away. Those text screens on a Blackberry and similarly on a Palm PDA simply looked old and obsolete versus smartphones like the original Apple iPhone. The world had changed.



It's Time to Diversify



Is your business riding the wave right now of a star pony? If so, now is the time to be looking for and generating a new path. Diversify into a new product or new service. Not only does it protect your business' longevity, but multiple revenue streams from different customers will eventually offset each other when one of them starts to weaken.



Companies that map out their product/service life cycle and plan for eventual loss with replacement "ponies" are the firms that survive and grow. Don't let all your energy, money, time, and effort go down the drain with a one-trick pony. Instead, use the initial success to be your springboard for the next one.


Monday, July 24, 2017

What Happened to Summer? Back-to-School Marketing Starts Earlier Than Ever

The temperature is soaring, steaks sizzle on the grill, and kids play in the pool, but not everyone is thinking summer. Back to school season is starting earlier than ever for big retailers and the impact trickles over into all aspects of marketing. Both Office Depot and Land's End launch back to school campaigns at the start of summer - in some cases before school even ended in some parts of the country.



This is a change even from last year; according to AdAge, 2016 saw back to school marketing head into full swing around the middle of July. Time magazine cites the need for retailers to make as many revenues as possible during the highest spending periods as the reason Black Friday, Halloween, and Back to School promotions are being scheduled earlier than ever before.



When does Back to School Begin?



Big retailers working on the premise that earlier is better have begun pushing back-to-school marketing back each year. Back to school is big business for retailers, since it is worth about 78 billion; it is second only to the major holidays for revenues, according to AdAge.



How Early is Too Early?



Office Depot's back-to-school advertising rolled out June 25 of this year, a full three weeks earlier than 2016's July launch. Other retailers are following suit, but there is some consumer backlash against the early push. Lands' End received public criticism on social media when their back-to-school catalog dropped while kids in many parts of the country were still in school.




"We got your #backtoschool catalog in the mail. Our kids still have two weeks of school left this year! #fail #marketing," tweeted Greg Magin.




@GregMagin helpfully tagged his rant with #fail, #backtoschool and #Marketing, so it was seen by far more than just his followers. This backlash from consumers shows that a too-early launch can backfire. Right now, the sweet spot for back-to-school marketing seems to be right after the 4th of July through the end of the month.



Back-to-school marketing is all about timing. Being aware of this pitfall, and of the enormous potential of this busy season, can help you make the most of Back to School season for your brand and ensure your organization has a visible presence during this often overlooked marketing opportunity.



Make Back to School Time Count for your Brand



Positioning your Back to School promotions in July and working to build not only sales but also awareness can help place you in front of consumers when they're ready to outfit the kids for the next school year. Since most consumers begin searching online well before they part with actual money, building awareness ahead of this busy season can help you get the results you want without irritating consumers.


Tuesday, July 18, 2017

Indra Nooyi: A Story in Being Yourself and Persistence

Have you ever heard of Indra Nooyi? Maybe not, but you've probably bought her product at one time or another in the past year. Ms. Nooyi is the CEO of Pepsi-Co., the makers of the popular and well-known Pepsi soda brand. However, her position at Pepsi is not necessarily what is the most amazing fact of her story. Granted, reaching the status of being a Fortune 500 company CEO is huge and significant, but how Ms. Nooyi got her start is the real story. That's because she risked everything with no safety net to fall back on.



Some Compelling Advice



Indra Nooyi came to the U.S. like so many other great minds, arriving as a student immigrant. Ms. Nooyi jumped to a slot in Harvard's master's degree program in business. However, graduating wasn't her biggest challenge. It was translating her academic success into a result: getting a job. Ms. Nooyi's first real interview was total failure - no connection, no rhythm, no job. However, she received a piece of advice from a professor that Ms. Nooyi has carried forward since then to her role as a CEO. She was told to simply "be herself."



Ms. Nooyi clearly took the advice she received to heart. Not only has she been herself as intelligent, smart, persistent, and daring, she has also scored an enviable position of 75 percent plus support by her own employees worldwide. See if you can find a politician with as much support even when winning a national election.



What Makes A Person Successful?



For business owners and leaders, the lesson from Ms. Nooyi is to never forget what really makes a person successful. It's not the suit, it's not the past laurels, and it's not the school degree. What makes the difference that catches people's attention and gets their support is one's personal confidence and persistence. Ms. Nooyi gambled everything with not just coming to the U.S. to succeed but to also establish herself in a highly competitive arena: business consulting. Had she failed, Ms. Nooyi would have had to return back to India and likely would have disappeared into a vast number of IT companies there; everything for her was on the line. But she persisted. And Ms. Nooyi, with her new advice on being herself, was quickly hired. That in turn became her path to eventually becoming Pepsi-Co.'s latest CEO.



A Better Choice



Business leaders trying to keep a company going will at some point face a challenge where everything has to be put on the line to get to the next level. Many don't take that leap. It's too risky, it's too costly, or it's too unknown. Yet from Ms. Nooyi's example, the last thing anyone should be doing is trying hard to fake their way through the issue. Be yourself. Trust your skills and trust your gut to make the right the decision. That's what got a person to a leadership role in the first place, so why should he or she be any different at the moment that counts the most? Risk, responsibilities, fears of what-if can all combine to make someone think behaving differently may be the best path forward. Clearly, from Ms. Nooyi's example, there's a better choice.




Tuesday, July 11, 2017

5 Tips for Effective Direct Mail

Every day but Sunday, the mailbox delivers surprises. Of course, much of what arrives in the mail is expected, but that element of surprise never wanes. The mail might contain a card from a loved one, a check you didn't expect, or a great offer from a local company, via direct marketing. Successful direct marketing campaigns don't happen by accident, but a small business doesn't need to pour substantial amounts of money into such an endeavor to achieve a good result. That means rather than mass marketing, modern direct mail campaigns concentrate on targeted marketing. When businesses use effective direct mail marketing, they not only boost their bottom line, but add excitement to the routine of picking up the mail.



1. Set Your Goals



As a business, what do you expect this mailing to accomplish? Have a firm plan in mind ahead of time. What is your budget for this mailing? What kind of ROI do you think you'll receive? Crunch the numbers before embarking on a direct mail campaign.



Have a projected number of new customers in mind. For small businesses doing much of the work on their own, one of the best measures is sending out a mailer-only coupon for a percentage off a purchase or free item with purchase. Ensure that keeping track of the number of people who redeemed the coupon, including new customers, is quite simple.



2. The Mailing List



When it comes to an effective direct marketing campaign, nothing is as crucial as the mailing list. That seems obvious, but too many companies waste time and money sending direct mail to people with little interest in their product or service. You want a "Goldilocks" mailing list - not sending too many or too few mailers, but just the right amount.



While you will need to purchase some lists, focus on your own lists of previous customers. In fact, if you don't have a solid database of customer names and addresses as well as strong prospects, avoid direct marketing until you do.



3. The Demographic



Who are your customers? What is their primary age and income level? Where do they live? This information is essential for a small business conducting a direct marketing campaign. You're looking for your ideal customer, whether that person is a senior citizen, millennial, parent of young children, individuals with X amount of disposal income - that's necessary information before you start your campaign. The more personally you can delineate the target, the better the response rate. You can then consider the type of mailing list you want to purchase.



4. Clarity Rules



No matter what type of mailing format you decide to go with, the potential customer must instantly "get" what you offer. All the fancy graphics in the world won't make up for a confusing message. That doesn't mean your direct mail has to be boring - far from it. You only have a few seconds for the recipient to decide whether your offer is one worth saving or throwing in the trash. Funny, clever copy can help get the message across, but it must be absolutely clear. The person must instantly recognize they can get a special deal on your product or service and understand exactly what they must to do to take advantage of the offer. For best results, repeat that call-to-action a few times.



5. From Direct Mail to Online



Social media and direct mail marketing are not mutually exclusive. A direct mail campaign is a good way to get customers to follow you online. The cheapest form of direct mail, the postcard, can get you more online customers and followers. You want to drive traffic to your website, and direct mail is a useful vehicle. A coupon code on the postcard for online sales or some other promotion can gain you the customer info that you can then follow up on via an email or social media marketing campaign.


Monday, July 3, 2017

4 Essential Tips for Time Management On-the-Go

It happens to the best of us: you've worked hard to build a daily routine that lets you maximize every second of every day. You've mastered the fine art of working smarter, not harder, and everyone in the office is jealous of your productivity skills. Then, that upcoming business trip (or even vacation) gets slotted on the calendar and threatens to jeopardize everything you've built up to this point.



Take a deep breath and relax. Staying as productive as humanly possible while on-the-go is a challenge, yes, but that doesn't mean it's impossible. If you want to make the best use of your time while you're out of the office, here are four simple, yet essential, tips you'll want to focus on.



1) Beware of Those Time Zones



You know how it takes everyone a few days to recovery from the hour gained or lost due to Daylight Savings Time? Time zones are even worse for your productivity, especially if you're not a frequent traveler. If you're going to be headed across the country (or even across the world), the first thing you should do is update all of your devices to local time. You're the one out of the office, so the burden is on you to adapt, not everyone else. Most "smart" devices have a feature in the "Settings" application that will update to local time automatically as soon as you connect to your first Wi-Fi network once you arrive.



2) Cloud Storage Is Your Friend



If you're not already embracing the wonders of cloud-based storage services like Dropbox, now would be the time to start. Not only does it make sure that all of your documents sync to all of your devices, but many services (like Dropbox for Business) include built-in collaboration features that let multiple people edit the same documents at the same time. Whether you're on a business trip or are on vacation, if something needs to be approved or modified while you're waiting for your flight to take off, you'll still have the opportunity.



3) Don't Try to Adapt Your Routine. Make a New One



Regardless of where you're headed, your instinct may be to take your daily routine, the one you worked so hard to build and hone, and cram it into a travel-shaped box. This is an instinct that you should fight at all costs. Don't pretend that nothing has changed just because you're going to be away from the office for a few days. That's how mistakes are made. Instead, think about the obligations you have on your trip and find opportunities to remain productive around those scheduled demands. You'll have a much better chance at building a new, temporary routine that works for the specifics of the situation you find yourself in.



4) The Devil Is (NOT) in the Details



When you're hard at work in the office, you tend to have more time to pay attention to the little details of the task at hand. It's something that goes hand-in-hand with being a career-driven professional. The problem is that this is almost always a bad idea. Striving for perfection 100% of the time is a great way to get less done in a day than you need to.