We Guarantee It!
What benefit is a guarantee if nobody knows about it? Not only does a guarantee show confidence in your products and offer peace of mind to customers, but it may also give potential customers added incentive to purchase your product over another. A guarantee can be printed as a standalone certificate, added to a label, or included on all types of business signage, flyers, business stationery, receipts, marketing materials, website, email signatures, product packaging, yellow pages ad, and more.
Here are a few tips when promoting a guarantee:
Here are a few tips when promoting a guarantee:
- Compare your guarantee to your competition. If your competitors don't offer a guarantee, this is an extra reason to promote your guarantee heavily.
- Create a unique tagline or slogan that focuses on your company's strengths, such as: "Hassle-Free Returns" or "Receive your lunch order within 30 minutes or it's free."
- Clearly explain your guarantee terms. For example: "We provide a hassle-free, money-back guarantee within 30 days of purchase."
- Test your guarantee with a small target audience. If you're nervous about implementing it, test the results again.
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