Introducing: Your Next Sales Super Achiever

By Manhassetminuteman

We all want to increase sales and grow our businesses. We also know that hiring and grooming a sales superstar is one surefire way of achieving those goals. Unfortunately, finding and retaining a sales superstar is a difficult task. Until you find the secret to make that a reality, here's an alternate path to consider for reaching your sales goals.

Self-publish a book!

You read that correctly. One of the best ways to increase your sales and grow your business is to author and publish your own book. Self-publishing your book allows you to present your points to your target audience in an authoritative way -- just like a sales superstar would.

Now, to be clear, we aren't talking about writing a novel the size of War and Peace. Nor are we talking about writing a prize-winning book. This type of book is written specifically to bring you leads and the types of customers who are looking to buy what you sell.

They say everyone has at least one book in them, but no one tells you how to go about writing it. Being an author is on many people's dream lists, but few go about actually accomplishing the tasks needed to bring a book to life. Perhaps that's because writing a book seems so overwhelming. "It will take many years." "I don't know how to write a book." "I don't know what to write about." These are some of the many excuses that stand in the way of making authorship a reality.

It doesn't have to be that way. Here are five simple steps to get you going:

  1. Pick your topic title.

  2. Make an outline of your main topic and sub-topics.

  3. Choose three main subjects to write about.

  4. Think about ways you or your products/services go about solving your customers' problems. Come up with 10-20 solutions.

  5. Write about and expand on one of those points one hour every day.


It really can be as simple as that. Within a few weeks, you'll have the main part of the book finished and ready for editing. Finding nice cover graphics and having it printed is not difficult.

Imagine being able to hand a prospect your own beautifully printed book. Do you think that would establish credibility and open some doors?

Your own self-published book is the ultimate business card -- and the sales superstar you can use to grow your business in ways not otherwise possible. What's more, this kind of sales superstar has no ego and doesn't call in sick either. There's at least one book in you. Start writing it today.

Comments

Post a Comment

Popular posts from this blog

3 Top Tips to Get Inside the Mind of Your Customers

By Manhassetminuteman
Image
Don't you wish you could read minds? That would make marketing so much easier.  But it's not possible, or is it? There are some legitimate ways you can get inside the minds of current and potential customers. Take a look at the top three ways to do this.   3 Top Tips to Get Inside the Mind of Customers 1. Talk to Your Customer Service Representatives Customer service staff have the inside scoop into what customers want and need. Interview them to find out what customers are calling about, what issues need to be resolved, and what products are the most popular.   Here are some sample questions to ask your customer-service employees. What expectations and disappointments did customers express? What improvements did customers want? What value were customers hoping to find, and what price were they willing to pay? 2. Analyze the Data  You probably have spreadsheets of data and information on your customers' buying habits. Take a look at these carefully
Read more

3 Powerful Tricks to Learn New Skills Faster

By Manhassetminuteman
Image
“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F. Kennedy Though few people like it, change never stops. Success in life requires the ability to adapt. As one Chinese proverb quips, “the wise adapt themselves to circumstances, as water molds itself to the pitcher.” Whether you enjoy change or not, the pace of change marches ahead at an ever-increasing pace. Here is a statistical snapshot of what that looks like: 94% of the internet workload will be processed on the cloud by the end of 2021 It is estimated that 70% of all automobiles will be connected to the internet through the Internet of Things by 2023 By 2030, the fully and semi-automatic car market will be worth $26 billion Artificial Intelligence is slated to replace around 85 million US jobs by 2025 The world has produced 90% of its Big Data (or extensive data sets) in the past two years Does that feel overwhelming? It can be. But humans
Read more

7 Powerful Postcard Direct Mail Ideas We Love

By Manhassetminuteman
Image
Postcards are a practical, versatile medium to send in your direct mail campaign. According to the Data & Marketing Association, postcards get a response rate of up to 4.25%, one of the highest in direct mail marketing. Take advantage of this marketing method with seven postcard direct mail ideas we love!  1. Switch up the norm Although standard postcards are 4.25” by 5.5”, usually in a horizontal position, not all postcards are designed this way.  Try switching it up with a larger postcard format with dimensions of 5.5” by 8.5” or change the orientation by sending a vertical postcard. These designs that deviate from the norm will stand out from the crowd and make the recipient take a second look.  2. Make bold designs With bright colors and attention-grabbing images, your postcard will speak for itself.  Be bold in your design choices. The design significantly influences how long a piece stays in a home. Of course, adhere to your branding guide so the final design st
Read more