7 Powerful Postcard Direct Mail Ideas We Love
Postcards are a practical, versatile medium to send in your direct mail campaign. According to the Data & Marketing Association, postcards get a response rate of up to 4.25%, one of the highest in direct mail marketing. Take advantage of this marketing method with seven postcard direct mail ideas we love! 1. Switch up the norm Although standard postcards are 4.25” by 5.5”, usually in a horizontal position, not all postcards are designed this way. Try switching it up with a larger postcard format with dimensions of 5.5” by 8.5” or change the orientation by sending a vertical postcard. These designs that deviate from the norm will stand out from the crowd and make the recipient take a second look. 2. Make bold designs With bright colors and attention-grabbing images, your postcard will speak for itself. Be bold in your design choices. The design significantly influences how long a piece stays in a home. Of course, adhere to your branding guide so the final design st