Manhasset Minuteman Press

Cassell's Hamburgers is something of a Cinderella story. Founder Al Cassell launched the iconic lunch counter in Los Angeles in 1948. Famous for grinding beef daily, Al's passion for great burgers and homemade mayonnaise lived for years. But by 2012, struggling owners decided to sell off Cassell's rights, recipes, and equipment. It seems there was no magic touch that could save this beauty. Jingbo Lou had other ideas. As a Chinese exchange student, Lou came to the U.S. to study at the University of Southern California and developed a passion for architectural restoration that grew out curiosity for American culture: "As an immigrant to this country, my very big task is to learn the culture," Lou says. "I really fell in love with the history." J Lou put this love to work bringing Cassell's back to life in a salvaged, crumbling 1920s inn called the Hotel Normandie. J Lou recognized a hotel/restaurant combo was a chance to cater to

Corporate sponsorship is one of the most effective marketing channels, but most businesses haven't tried it. What is event sponsorship and why should you consider it? From a 5K road race to a good old-fashioned neighborhood picnic, companies that get outside their walls can make a huge splash in the community. Won't You Be My Neighbor? Businesses that rely on local support understand that their company will grow primarily through the support of its neighbors. How do you engage your neighbors? By being a good neighbor! Put a face on your business by sponsoring a baseball league, hosting community events on your lawn, or by mobilizing your city to benefit a beloved charity. Community development events show you are invested in your region and you enjoy its people. Here are some fun examples of how firms have made this a reality: Budweiser helps sponsor the annual "duck" tape festival in Avon, Ohio. With music, brews, fashion shows, and fa