Manhasset Minuteman Press

Customers can be a difficult and fickle lot. They're always shopping around for the "Next Big Thing," surfing your competitor's websites, and price-checking on their phones. With all the different business options available today, it can be tough to keep your business in their mind without spending thousands of dollars on local and digital advertising. There's a smarter way to keep your customers engaged with your brand's identity without breaking the bank -- labels! Labels are the ideal way to turn a basic and ho-hum bag or box into a full-color masterpiece that is interesting and fun. See how you can leverage labels to create a promotion that truly sticks with your customers.  Adding Excitement to Your Packaging Basic white or kraft boxes and bags are simple, inexpensive packaging for your products, but they don't do anything for your brand identity. When Maggie, a bakery owner, recently visited her local print shop, she was looking for a log

Is Your Phone a Part of Your Body? This may not be far from the truth! Recent research found that the average person reaches for their smartphone 150 times a day , including e-mails, calls, photos, messaging, or checking the time. This begs a crucial question. In terms of modern day marketing, does this rise in digital dominance erase the power of print? Not a chance! Hard Copy Rules Naomi Baron, author of Words Onscreen: The Fate of Reading in a Digital World , surveyed university students worldwide and came to a profound conclusion: young people have a near-universal preference for print. When given a choice of various media – including hard copy, phones, tablets, or laptops – 92 percent said they could concentrate best on hard copy. Respondents said drawbacks of digital media included distraction, eye strain, physical discomfort, while hard copy benefits included stronger visual memory, an increased desire to “re-read,” and sensory connection enabling one to touch, exper

Promoting your event in your community without a large budget can feel like an overwhelming task. While there are plenty of things that you can do with unlimited budgets such as billboards, printed mailings or even postcards, the larger items can be costly and mailings take a bit longer than you may have to publicize your upcoming event. As a community events coordinator for the local YMCA, Danny L. knew that he needed suggestions for his frequent activities that would bring in additional funds for local groups without breaking the bank. Raising Awareness (and Dollars!) From fundraisers for local families experiencing medical challenges to Daddy/Daughter dances at the "Y", there is no end to the number of events in the community on a monthly basis. The YMCA has a long history of supporting the community by offering reduced-cost monthly fees and other support mechanisms. However, they are not able to financially support the needs of these worthy groups for promotion

In the age of visual brilliance and short-lived attention spans, sometimes we wonder if content really counts. But no matter how glamorous the graphics, they simply cannot stand alone. (Even the Lone Ranger had Tonto, right?) Today, we’re looking at part three of this question: How do you write exceptional copy? Content that commands attention, arouses interest, or compels people to action? Last week, we discussed slogans and sensory appeal. Today we’ll consider one final, fun technique. 4. Jaw-Dropping Surprises Remember the “no way!” stunner at the end of The Usual Suspects ? Kevin Spacey shakes off his signature limp and strides to freedom as his police interrogator gradually realizes Spacey is a mastermind killer who lied brilliantly for hours. Or remember how your jaw dropped when Darth Vader revealed he was Luke’s father? While these movie plots were phenomenal, the surprise factor was what drove them home. That same principle applies in writing. As Chip and Dan Heath discu