Manhasset Minuteman Press

Accidents and mistakes have given us many advantages that otherwise might have never come about. In fact, experimental accidents have been responsible for many of our scientific and medical advances over the past few centuries. The business world has also learned to take mistakes and failures to heart as learning experiences rather than obstacles. Our mistakes can be viewed as stepping stones to future successes. Famous singer/song writer Janis Ian recently documented in a blog post several of the mistakes she has made over the years. Describing herself as prone to accidents "in the minefield of life," she revealed some whopping errors. Three noteworthy examples are refusing the role eventually played by Rhea Pearlman in the hit TV series Cheers, passing on performing at Woodstock, and declining to write the musical score for the blockbuster film, The Graduate. These were definite mistakes, to be sure. But as serious as these now obvious blunders were, Janis Ian is st

When you begin to create marketing materials and send them out into the world, one of the most important aspects to focus on is your voice. You can describe "voice" in marketing in many ways - from the word choices that you use to the feeling that you're trying to unlock in your target audience. Even if you're operating in a crowded marketplace and competition is incredibly stiff, we believe that your voice is one of the best opportunities that you have to emphasize what really makes you special to your readers. By not shying away from this built-in sense of individuality, and instead, embracing it head on, you can really do wonders for your marketing return on investment at the same time. The Impression That You're Trying to Create One of the most important things to understand about your voice in marketing is that it isn't necessarily something that you can artificially create. It's something that you're going to have to find as your business