Monday, February 23, 2015

Blogging Can Be a Fantastic Promotion Tool Across Platforms

Building a successful blog is an excellent way to integrate your marketing campaigns across several platforms. Here are a few ways to use your blog to promote your business regardless of medium.

With direct mail

When you send direct mail, mention your blog to let people know it's there for them to read and comment on. Highlight some of the recent topics you've covered to entice them even further.

Direct mail is a wonderful way to advertise deals and upcoming sales. Market your blog as another way to stay updated about specials and events. Promote it as a way to learn more about your industry, so customers can get the most from your products and services.

On social media

Social media is an excellent tool for promoting a blog and connecting with page visitors. Use your social media accounts to promote your blog posts among your followers. Invite conversations on social media about subjects you've covered in your blog as a way of keeping your social channels active and engaged.

Promoting your posts on social media makes it much easier for people to share your content. People can read and post your content to their own social media pages without much effort. The more people share your content, the greater your reach, which can help spread your brand name and reputation.

With community events

Becoming active in your local community is a fantastic way to promote your brand. Customers enjoy working with local businesses they see as interested and supportive of the local community. Sponsor various charity events or host a table at community picnics and other neighborhood gatherings. This will allow you to get your organization in front of others in the community, so your company becomes a familiar entity. Use these opportunities to begin conversations about your industry and products with interested parties to further boost your reputation as an industry leader.

Use your blog to promote the events you participate in and to speak about your involvement with the organizations holding them. Encourage people to participate and get involved. After the event, post some pictures and write a post with highlights from the day. These types of posts can help advertise the event and encourage people to participate, while also demonstrating your involvement in the community even for those who are unable to attend.

A successful marketing campaign means reaching out to prospective buyers on a variety of platforms so they get to know your brand and how you can serve them. Your blog can be a fantastic tool for accomplishing this goal. If you're still debating the merits of starting a company blog, consider the benefits it will bring to your integrated campaigns. If you'd like assistance getting a campaign off the ground, let us know. We'd be happy to help you with your marketing.

Tuesday, February 17, 2015

Instilling School Spirit at Your Company

Many factors go into the decision about where to attend college. While majors, location, and ranking undoubtedly hold a high place, the experience of other students and the school's reputation also play a crucial role.

Schools must strike a careful balance between providing a rigorous academic environment, while at the same time offering an enjoyable experience that will make students talk about their school in a positive way to other prospective students.

Satisfied students can be the best brand ambassadors an institution can find. When students love their school, it emanates from everything they do.

  • The students root for the home team during sports matches.

  • School tour guides who speak about the university to groups of prospective students are enthusiastic and insightful.

  • Successful professionals who have 'made it' in their respective fields eagerly voice their support for their alma mater.

Such enthusiasm builds a positive culture around the school and encourages new students to come and try it out. Building a strong brand around any organization entices people to want to belong to that particular select group and culture.

What colleges can teach us about building a winning culture

Most professionals realize that employees are important for keeping the company running smoothly. They know that turnover is bad because it wastes time and resources. They also know that high turnover can damage their reputation among potential hires.

What they don't realize, though, is the importance of employee satisfaction when it comes to the customer experience.

Just like the college student who loves their school so much they broadcast it to anyone who asks their opinion, employees who feel respected and appreciated help to broadcast a positive image of the company and can increase customer satisfaction rates.

Think about it.

Employees are the face of your company. When they feel valued, they take the time to invest their energy into the company and their interactions with customers. They also strive to embrace a culture of success, which can help inspire their peers to improve their interactions with customers, too.

Employees and brand advertising

Employees can be wonderful sources for building up your brand. Just as happy college students take the love for their school to every facet of their life, satisfied employees tend to bring their jobs with them wherever they go.

Think about the last time you heard someone complain about the company where they work. How did those complaints impact your perception of the company? Chances are, that negative feedback made you feel worse about the brand in question -- and less likely to turn to them when you need products or services in their industry.

An entirely different experience, however, comes when an employee is positive and upbeat about their employer. When they tell you enthusiastically that they can help you solve your problem, you become inclined to trust them.

Treating your employees well can help boost their satisfaction and improve how they represent your company to the general public. Remember that your employees are the face of your brand. That means you need to select them -- and treat them -- with that goal in mind. Cultivating a great employee culture is a wonderful way to improve your brand's reputation from the inside out.