Manhasset Minuteman Press

Keywords can be fantastic tools for attracting attention from potential customers. They help search engines 'tune into' your content and better match your pages to the queries people enter. Unfortunately, many companies use keywords at a very rudimentary level, failing to capitalize on what this simple optimization technique can do. Here are four ways you can easily improve the keywords you use on your website to bring in more visitors and increase your brand's visibility. 1. Use the language your customers use. Select keywords based on the way your customers speak. Often there's a difference between how customers describe your industry and how you would describe it. Consider the types of jargon you and others in your industry commonly use when describing your products and services. Then compare that to how your customers tend to speak. If you sell a cloud-based service, for example, don't assume your customers know the latest tech language, especially if yo

Like many business leaders, you realize that digital marketing is here to stay. But you also know the marketing landscape is changing rapidly, which means that 2015 will bring many new ideas and necessities. As you look back on your past year's marketing and start developing plans for the year ahead, now is the perfect time to review some of the expected trends for 2015, so you can begin incorporating them into your campaigns. Here are three trends to consider. The art of personalization Developing relationships with prospective customers and nudging them closer to conversion is certainly nothing new. We all know that customers appreciate companies who care about them on an individual basis and take the extra time to address their concerns. In 2015, however, the idea of personalization will go from a 'nice extra' to a necessity. Consumers have started realizing they're in control of more of the buying experience. They'll continue to seek companies wh

Shel Silverstein has taught generations of children lessons about life from his books of fun and goofy poems. People of all ages can appreciate his wit and what he has to say. As adults, it's easy to forget all those valuable words, but Shel Silverstein also has a number of lessons he can teach us about business and life. Here are four quotes from the famous poet that we should never forget as we begin to build and grow our businesses. "Anything can happen, child. Anything can be." This lesson can be very hard to remember in daily life. After all, most entrepreneurs have at least one force in their life telling them they're not going to succeed. Sometimes one of the most important lessons is learning to tune out the naysayers and finding the mental strength to succeed in the face of adversity. Form your dreams, identify your goals, and plot a way to get there. "If the track is tough and the hill is rough, thinking you can just ain't enough."

The midterm elections may have wrapped up just a few weeks ago, but many are already turning their attention to 2016 and who may or may not make a run. In living rooms across America, people are letting out a collective sigh, knowing that when the next political season begins, they'll be bombarded once again with advertisements trying to convince them that one candidate or another has the experience and ideas necessary to take the country in the right direction. While it's easy to grow weary of political advertising, if you ever stop and just focus on the message, instead of the politics involved, political candidates can actually teach us all a few things about marketing. Politicians understand their audience Successful politicians are master marketers. They construct narratives, brand stories, and reputations, and they work to inspire loyalty and admiration. But one of their most intriguing campaign techniques is the art of tailoring their message to the audience