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Maintaining a Balanced Marketing Diet

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We all have favorite foods. If you're like most people, your favorite food is probably not the healthiest, either. Some people have a weakness for pies, while others prefer brownies, cakes, or even just rich and delicious pasta. No matter how much we may like one particular food, however, we all know we need to limit our intake of it. No one can survive on just one single type of food. Imagine parents trying to introduce their baby to new foods. Although they might focus on a particular food for a meal, they aim to create a rich and varied diet for their child. Each type of food has different benefits that help the child become healthy and strong. The different parts of the body all require different nutrients to keep them functioning properly. If a person's diet becomes too concentrated on a particular food, they'll end up short of the nutrients found in other types of foods. This can result in a variety of disorders resulting from nutritional deficiencies. A Simil...

The Re-Branding of Curious George

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Many people are unaware of the origins of Curious George. For the youngsters who love the books and TV show today, George is just an adorable little monkey who happens to live with a man in a yellow hat. The children watch as George gets himself into all kinds of trouble, learning along with him how to problem solve. The stories didn't begin that way, though. When the very first Curious George stories came out back in the 1940s, George was a monkey who had lived in Africa. The man with the yellow hat tricked George into coming out of hiding by playing on his curiosity. He originally planned to take George back to Europe and put him in the zoo. Instead, the two began to develop a relationship. It's interesting to note the prevailing opinions of the time. Many people looked at explorers who went into the jungle as heroes. They wouldn't have had as many negative associations with an explorer kidnapping a monkey from the jungle as we would today. The new books t...

The Power of Personalization

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Print marketing is still one of the best and most effective ways to connect with your target audience and create brand awareness on a large scale. For starters, print marketing is tangible -- you're giving a person something they can hold in their hands and, more importantly, something they can pass along to a friend or family member. Despite the many benefits of print marketing as a medium, many people still seem to miss one of its most powerful and most natural tools: personalization. When you take a look at just how effective personalization can be, you'll be shocked you weren't embracing it in the past. Personalization: By the Numbers In 2012, the industry organization InfoTrends conducted a study on marketing communication. It revealed several interesting facts, all of which are important to know when planning your next marketing campaign. The good news is that print marketing is alive and well, even in an era where everyone carries a smartphone or other ty...

Learning to Dream Again

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The next time you find yourself in the company of preschool-age children, ask them what they want to be when they grow up. Children are known for dreaming big. In a class of 20 students, you might find yourself surrounded by several future astronauts, firefighters, teachers, ballerinas, doctors, and scientists. Their little minds can be inspiring for us adults. Children dream uninhibitedly. They dream about things the rest of us find unobtainable. Too often, we think about all the obstacles in our way and allow our minds to entertain the "what ifs," rather than the "why nots." As we mature, our goals need to be more realistic for our skills and abilities, but that doesn't mean we have to stop reaching for the stars. We need to remember our childhood innocence when it comes to our dreams. It's the only way we'll ever accomplish all the things we're truly capable of achieving. As Gloria Steinem says, "Without leaps of imagination, or d...

Hopping Aboard the Bandwagon

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The bandwagon effect is nothing new. Scientists have been amazed for decades by the propensity for people to follow the lead of others. It seems to dominate our lives in so many ways! We become more likely to buy products our friends buy, and we even find ourselves ascribing to the opinions and beliefs of those around us. This psychological phenomenon might be one of the most interesting and influential topics of study in the field of neuro-marketing. An excellent example in the world of public opinion can be found in the Oxford Journals , dating back to 1977. This experiment used two groups of questionnaires to study participants. Each contained the same four questions, but one set of questions was accompanied by recent public poll results regarding answers to the question. The study found that those in blue collar trades seemed to react negatively in opinion and response rate to the addition of the polls, while white collar workers reacted positively in both of these areas. T...

Using Instagram to Market Your Business

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Instagram is one of the most popular social media platforms right now. As such, it's the perfect showcase for your business. With so many people using Instagram, you need to stand out to make an impact with your audience and gain new, devoted followers. This means thinking outside the box. Here are four extraordinary ways to use Instagram to boost your company's success. 1. Show New and Innovative Uses for Your Products Most of your customers and followers already know what your products can do, or at least what they were initially made to do. However, you can increase user engagement tremendously by showcasing lesser-known things your products can do. Come up with some novel and innovative uses for your products, then post photos of your products being used in those new and interesting ways. Take it a step further by inviting your followers to come up with their own new and interesting uses for your products. Have them send you photos for possible inclusion on your Insta...

Confusing Directions and Confusing Advertisements

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Driving somewhere new always comes with a certain level of stress. Even with GPS, there are worries about getting lost, ending up in the wrong location, or otherwise having a bad experience. When someone gives you directions, whether you enter them into your GPS or they get scribbled down on a notepad, you expect them to be clear and direct and help you get where you need to go. Imagine there's a new restaurant you've been meaning to try, so you call and get directions over the phone. You jot them down, as the GPS has not been working well. You know the general part of town where the restaurant can be found, but you haven't actually been there, so you feel a little nervous looking the directions over. You get in your car and start driving. Surprisingly, the directions seem to be taking you in the opposite direction of where you need to go. You decide to continue follow them a bit. The directions have you circle back around and eventually start heading in the right d...