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Showing posts from September, 2019

4 Ways to Maximize Impact with Pictures

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They say a picture paints a thousand words, but pictures go beyond just that. Sometimes they force an emotional response. Consider the Snake Campaign from Playland, an amusement park in Vancouver. This print ad features a horrified man on a background split between two scenes: on the left, a jungle landscape, on the right, an outdoor amusement park. In front of the amusement park scene, the man clutches the handle of his roller coaster safety bar as he seems to be hurtling from a high drop on the ride. In front of the jungle scene, the man's hand is nearly clutching an enormous snake that has slithered itself over his neck and waist. The snake and safety bar are precisely symmetrical, harnessing the man in for a ride he wishes he hadn't taken, while playing on people's nightmarish aversion to snakes. The message? Playland is a place to scream yourself silly: "Fear Made Fun." For the Love of Imagery People like pictures. A lot. Why? F

Transform Customer Complaints into Great Reviews and Referrals

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In business, problems always arise. Things malfunction, customers get frustrated, or miscommunication causes delays. However annoying, big problems are still a gateway for better interaction. Consider this example from Toyota : The year was 2013, and Webin Manzana noticed the dashboard of his 2008 Camry was melting due to the sweltering weather in the Philippines. Because the warranty on his vehicle had long since lapsed, Toyota Motors Philippines refused to get involved. Manzana, frustrated with the inherent defect in the dashboard material, decided to fax a letter directly to the CEO of Toyota, Akio Toyoda. To his shock and delight, the next day he received a call from Toyota Motors Philippines, arranging to pick up the Camry and replace the dashboard immediately. 3 Ways to Resolve Sticky Situations When handled poorly, customer complaints can deal a heavy blow to your business. Here are three ways to resolve sticky situations while improving relationship