How to Win Over Millennials with Effective Print Marketing
Millennials and their Gen Z siblings are the first truly digital generations, some learning to swipe a screen before they could wipe their own faces! Millennials are a particularly powerful bunch, currently holding more spending power than Baby Boomers. By 2020, this group will have a collective spending power of $1.4 trillion . What does this look like in a daily snapshot? More than nine in ten millennials own smartphones, and 90% of millennials have at least one social media profile. Of that majority, 52% are active on 5 or more social media sites Millennials make up 58% of mobile shoppers and are 2.5 times more likely than the average shopper to be influenced by a mobile app. 73% of online millennials believe that internet has been mostly a good thing for society, and they certainly believe their gadgets bring personal benefits: 53% of Millennials said they would rather give up their sense of smell than their technology! While young people love being online,