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Showing posts from March, 2019

Four Design Keys Every Novice Can Master

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Ever feel stuck in a rut when it comes to your print or graphics capabilities? "It's impossible," you say. "I just don't have an eye for design." There's hope for even you! In today's generation, incredible graphics, fonts, and digital capabilities are literally at our fingertips. And while design may not come naturally to you, everyone can make their projects look better. Whether you're creating newsletters, small advertisements, or presentations, here are four concepts that are fundamental to every well-designed print project. 1) Proximity The main purpose of proximity is to organize. When you begin your layout, remember that items relating to each other should be grouped close together. This reduces clutter and gives your reader a clear sense of structure. When you're thinking about proximity, organize your elements as groupings that form one visual unit rather than scattering around several separate pieces. Physi

Grow Creativity with the Brainstorming Strategies of Walt Disney

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From Tarzan's treehouse to the Magic Carpets of Aladdin, Disney's creative team has spent decades constructing fantasy lands depicted in Disney movies. Bringing dreams to life is Disney's business, and its empire spans 11 theme parks, a town, four cruise ships, dozens of hotels, and many waterparks and restaurants that help guests experience the happiest place on Earth. The dreamers, or "Imagineers" at Disney are the brains behind the vision. Peter Rummell, who served as chairman of the Imagineers for 12 years, said creativity doesn't just happen . It has to be engineered: "It is a process and if you don't understand that and if you sit around and wait for the lightning bolt, you're not going to be very productive." Walt Disney himself was a master of creative thinking and brainstorming. Not only was he talented in discovering ideas, he knew how to convert possibilities into reality. One associate said this about Disney: