Manhasset Minuteman Press

In 2011, Matt Salzberg was a restless associate at a Silicon Valley investment firm. He and his friend Ilia Papas wanted to create a business and were intrigued by food. "We both loved food," Salzberg said. "We liked trying new ingredients, new recipes, new techniques, but we found it really inaccessible to cook at home. It was expensive, time-consuming and difficult to find recipes that we trusted." The duo tried a few ideas before landing on the one that became Blue Apron: give people an easy way to make dinner using chef-recommended recipes and the fresh, precisely measured ingredients they'd need. With 20 friends beta-testing the product, Salzberg immediately realized they had a winner. Beyond rave reviews and contagious social media sharing, they had undeniable momentum: "Pretty much from day one we've had steady exponential customer growth. I think the moment we did our first week of deliveries we sort of knew that we had a business

Print marketing is compelling, memorable, and engaging. As people touch, hold, and even smell paper, they respond in a profoundly personal way. While digital communication is booming, this has only enhanced the unique voice that print brings for any business. Millennials and Gen Z are very difficult crowds to reach digitally, with 63 percent using AdBlocker and 82 percent ignoring online banner ads . This trend toward tactile is stirring potential for many exciting creative opportunities. Today, we'll highlight four print marketing trends from 2018 to inspire you in the year to come. Simplicity The world is filled with chaos, and fundamentally, viewers long for a return to simplicity. Minimalist designs offer the respite people crave. Minimalist designs include images with a clear, elegant purpose, maximizing white space and using layouts that are clean and authentic. Uncluttered visuals bring an honest, compelling point into focus in a quick and arr

Tis the season to be gifting! What is a gift? A gift is not comprised merely of what is given, but of the thoughtfulness or care that is behind it. A gift is appreciation on wheels. December is a great time to show your appreciation. Whether it's seasonal incentives, end of the year bonuses, or a just a friendly reminder that you care, here are seven unique (but inexpensive) gifts that your customers or employees will love: Favorite Flavors If you have a small staff or a handful of VIP clients, dig up info on the hobby or flavor of their choice (coffee, chocolate, classical guitar) and personalize a basket to their delight. Or if you know your friends enjoy golf, assemble a kit including items like towels, ball markers, balls, and tees. Use a stylish bag that can clip easily onto their golf bag. Or assemble a sports tote full of goodies featuring a college or professional team of their choice. Touchscreen Gloves Gloves are both a necessity and a perk,

Coca-Cola is a brand built on scenes of enjoying life together. Coke has worked tirelessly to promote not only its product, but the message behind it: that sharing, or gathering family and friends together, brings happiness. "Enjoying a coke" is the message in every ad, every culture, and every medium Coke communicates through. The company's 2014 "Share a Coke" campaign was one of its memorable marketing initiatives in history. That summer, Coca-Cola removed its iconic logo on 20-ounce bottles and replaced them with 250 of the country's most popular names. Consumers were encouraged to find bottles with names that held personal meaning and to share them with others or post photos online with the hashtag #ShareaCoke. Within the first year, more than 500,000 photos were posted. Consumers ordered over six million virtual Coke bottles, and Coca-Cola gained roughly 25 million Facebook followers. A Distinctly Personal Experience What did Coke

Did you know that humans are the only primates with eyes that contain a white sclera around the dark iris and the pupil? Consequently, unlike our animal counterparts, we have the ability and tendency to follow each other's eye gaze, to pinpoint precisely what someone is focusing on, and even to read into the emotion behind a viewer's eye. This also gives us an innate ability to sense when we're being looked at or to hastily avert our gaze in awkward moments. Eye contact plays a crucial role in human communication, and faces have an incredible ability to command a viewer's attention. Imagine yourself walking down a busy street in a large city where you don't know anyone. Suddenly, among a sea of faces, you spy a family member. Among hundreds of people, you can immediately recognize one individual and you have a strong emotional response. Why is this experience so powerful? Scientist Nancy Kanwisher identified a special part of the brain called t