How One Clothing Brand Is Making Headlines with an Unusual Niche
It can be hard for a decades-old company to continue to innovate in exciting ways. Tommy Hilfiger, founded in 1985, has made their reputation through dedication to an "American cool" classic style. The clothing line faltered in the early 2000s as their once-trendy red/white/blue palette and reliance on stripes and bold geometrics fell out of favor. The Power of Innovation However, recent innovations at the brand have led to a resurgence, with global sales topping $6.7 billion per year. Their latest move has been an unusual one: creating an adaptive clothing line for adults with disabilities. The clothes will incorporate features that make it easier for men and women with disabilities to put them on each day and fit them to unique body shapes. These features include one-handed zippers, adjustable hemlines, velcro or magnetic closures, and other items that allow independence and style. Most clothing in the line adheres to the classic Tommy Hilfiger styles with bold