You Have to Be Easy
Making it as easy as possible to do business with your company seems like a logical and simple concept, yet many businesses unwittingly create hurdle after hurdle for their customers to jump just for the privilege of doing business with them. Customers are already overburdened with complexities, rules, and regulations. Companies that deliver with the least hassle win more business than others. To be sure, there are some necessary steps and processes for each business transaction, but the task for every business should be to do away with as many of the unnecessary ones as possible. Let's take Apple computers and their packaging as just one example. An Apple product comes in a package that combines elegance, simplicity, and art. When you hold the typical Apple product package, you realize before even opening the box that this is a different kind of product. Everything has a place and reason. Much thought has gone into what is usually an afterthought with most companies.