Manhasset Minuteman Press

"Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated." ( Paul Rand, graphic designer) Never does a page seem so bleak as when you experience a creative rut in design. Design ruts are the graphic artist’s equivalent of writer’s block. And everyone has been there! The world’s most imaginative people have experienced this obstacle and found a way to battle through. One benefit of getting stuck is that you’re forced to rediscover your own creativity! Need help getting started? Here are some different ways to break out of stagnation when you’re stuck on a design: 1. Think laterally Designs are ultimately problems waiting to be solved. When you are stymied by the project at hand, come at the problem from a different angle , no matter how extreme it might seem. One way to do this is to temporarily focus your thinking around individual parts of a message, like why a client might need your product or what pictures might b

Have you ever judged a book by its cover? You’re not alone! First impressions are essential to how people judge a person, a product, or a business. And when you’re going for visual impact, research suggests visitors will form an impression in as little as 50 milliseconds ! Once you’ve invested all the hard work and planning into your print marketing materials, it is important to go the extra mile on quality. Want a simple technique that beautifully enhances your impact and appeal? For a budget-friendly bonus, try adding a varnish! Know Your Options Just as varnish on a dresser or table protects the wood and gives it a nice finished look, the varnish used on printed pieces enhances their look and durability. Adding a print varnish brings a transparent coating to your printed page. Varnish can add a unique, creative element to get that five-star appearance, so make sure you choose the one that best fits with the look and tone you’re trying to communicate. Here are a few opt