Ensure Staying Power for Your Business with Great Local Marketing
Earlier this year, Gerrit Curran and Emily Wessner opened a Jersey Mike’s Subs in Muhlenberg Township, Pennsylvania. To gain traction in their township of 20,000, these entrepreneurs knew that their new business must be intricately tied to a community connection. Curran and Wessner chose to use print as their primary marketing channel. The Jersey Mike’s staff distributed nearly 7,500 sandwich coupons throughout the community, encouraging patrons to enjoy a free sub and also to donate the cost of that sandwich to the Muhlenberg Township Athletic Association. In the end, the promotion helped raise over $15,000, and the franchise gained an admirable reputation as a devoted community partner. Stand Out in Your Community Print marketing can be especially effective in creating a local marketing presence, especially when combined with integrated campaign efforts. Smart business owners know that catering to a local market can be a point of power. But how do you leverage this connect