Manhasset Minuteman Press

Do you have a small business that could use a revenue boost? Most marketing strategies are crafted around costly advertising campaigns, but there are many free or affordable tactics you can use to grow your business at any stage. Here are a few offline marketing fundamentals to get you started, no matter how small your budget! 1. Take part in local events. Sales are based on relationships, and relationships require connection. Network in proactive ways by attending or taking part in local events. Get to know other small business owners and have your business card or flyer ready; you never know when the opportunity will present itself! 2. Create customized stickers or labels. It's not just a kid thing – people truly enjoy stickers! Create a colorful custom sticker and pass them out anywhere your target users might be. Stickers and labels can be used on car windows, water bottles, notebooks, and more. 3. Start a simple rewards system. One of th

Long before television and online marketing, direct mail ruled. One of the most popular examples of direct mailing can be traced back to Sears in 1888 . The company sent a printed mailer to potential customers advertising watches and jewelry. Not long after, the Sears, Roebuck and Company catalog became extremely popular nationwide. Today direct mail has received a bit of a bad rap. The term "junk mail" isn't exactly a compliment! Some refer to direct mail as an "old" form of advertising, thinking of direct mail as antiquated or off-target. But is that really the case? The fact is, many companies do use direct marketing. According to a 2015 study by the Data & Marketing Association, 57 percent of total mail volume was comprised of direct mail pieces. Response to direct mail continues to be strong every year, generating leads for businesses across a range of industries. Consider customer response rates from these common marketing