Manhasset Minuteman Press

A new era in business is bringing fresh flavor to Kohl's. As traditional retailers struggle to keep their doors open, Kohl's executives are trying something radically different: a grocery partnership with Aldi. In March of 2018, the department store announced it would team up with Aldi to offer grocery sales in 10 of its locations. "The key priority we have as a company is to drive traffic," Kevin Mansell, the chief executive of Kohl's said in a Thursday earnings call. "We're focused on traffic-driving retailers: Groceries, supermarket chains, they drive a lot of traffic. We're finally on a path where we're getting more [shoppers]." In an age of online shopping, brick-and-mortar businesses have to hustle to make their company more relevant to consumers. Kohl's has experimented with lighter inventory, smaller stores, and more streamlined partnerships with companies like Under Armour and Amazon. Other retail giants have

As a small business owner, you need ways to grab attention and look your best, and business signage is your foremost advertising tool. For high-traffic areas custom printed vinyl banners are an excellent investment. In terms of cost, a vinyl banner is one of the most inexpensive, most high-impact marketing tools. Vinyl banners are also versatile, great for large exteriors, point-of-sale kiosks, welcome centers, or interior displays. Studies show that good signage directly boosts a business' profits. Pole banners can add up to 15.6% to your bottom line and larger storefront signage may boost sales by up to 7.7%. Banner Inspiration Need some inspiration to get your creative juices flowing? Here are several types of banners that can give you a killer first impression. Ceiling Banners Get your customers looking up by taking advantage of your unused ceiling space! Use ceiling banners for event signage, special events, product features, or welcome messag

If you're a small business owner, you know time is limited. Usually, your task list far outweighs your capacity for meeting your goals. When identifying social media objectives, you have to be clear on the what, why, and where you will engage. How Can Twitter be a Valuable Resource for You? Stats show that Twitter is still an effective way to connect with a broad range of customers. Forty-seven percent of people who follow a brand on Twitter are more likely to visit that company's website, and 75% of companies with an online presence are now using Twitter for marketing. Twitter's own study found that Twitter users, compared to the general online population, were more likely to discover or try new things and were more receptive of change. Twitter can help you reach broader audiences and engage with a generation that values interaction and experience. As you evaluate your Twitter marketing in 2019, be clear about your goals. Do you want to increase br