Tuesday, January 22, 2019

Craft First-Class Flyers with 5 Quick Tricks

Want to grab attention for your event, promotion, or group?


Flyers are a low-cost form of mass communication that can be personally delivered, distributed through mail, posted in public places, or sent via e-mail. Flyers are fun to create and provide a great place to experiment with unusual images or layouts. As you explore the possibilities, here are five areas to sharpen your design:


1. Magnetic Focal Point


When you begin your design, clearly identify the theme of your message.


Look for an image or headline that best communicates this, and build your entire design around it. Every flyer should have one thing on the page that is huge, dominant, or captivating. If you catch their eye with this focal point, they are more likely to read the rest of your text. 


2. Logical Design Flow


After the focal point, your flyer design should have a sensible layout that intentionally leads the reader through the page.


Strong subheads should allow viewers to quickly scan the flyer. If the skim layers don't interest them, people won't read the copy. Designs should include engaging color and graphic contrast. If everything is large, nothing can really grab a reader's attention. Sequence a logical flow: left to right, top to bottom, or using visual cues like numbers, arrows, or a "map" of dashed lines.


3. Strategic Repetition


Whether your headline uses a playful typeface, script style, or an ordinary font with unusual colors, consider bringing a little of that font into the body of the text for repetition.


This may mean using one letter or one word in that typeface or highlighting key words or phrases in each section of the design to make them pop. A strong contrast of typefaces will add interest to your flyer, but intentional design repetition will bring a sense of integrity and solidarity to your piece.


4. Cohesive Alignment


Choose one alignment for the entire flyer.


Don't center the headline then set the body copy flush left. Don't center everything on the page but also squish extra elements in the bottom corners. Be confident in your layouts: try all flush left or flush right. Your design should feel brave and bold!


5. Appropriate Content


What should you include in a flyer?


While brochures or foldable flyers come in a variety of formats, a basic rule of thumb is this: the "where" determines the "what." The delivery of your publication has everything to do with its content. If your piece arrives in the mail to someone on your mailing list, you can include much more on it. If it is to been seen on a display board as people stroll by, your main feature must be readable at a glance.


Flyers are fun to create because they allow you to abandon restraint.


Your flyer will often go head-to-head with dozens of competing pages, so grab their attention and really go wild. Anything out of the ordinary will make people stop and look, and that is 90 percent of your goal.

Tuesday, January 8, 2019

Build Momentum with Contests that Make Your Customers Smile

Boston was overjoyed again as their darling RedSox capped off a 5-1 series victory over the Dodgers to take the 2018 World Series title.


The championship was well deserved, as Boston won a record 119 games, more victories than any World Series champion except the 1998 Yankees. "Now we deserve to be known as the greatest Red Sox team of all time," said infielder Brock Holt.


If the RedSox are not the greatest, they are certainly the most loved. According to numbers crunched by Bundle, Boston fans are "America's most obsessed baseball fans." Bundle's stats include money spent on tickets, food, and merchandise, including neighborhood restaurants and bars. From May of 2003 to April 2013, the Red Sox sold out every home-game seat – a total of 820 games for a major professional sports record!


The "Perfect Game" Promotion


One Boston retailer recognized this passion and tapped into the momentum.


In 2013, Jordan's Furniture held a "Perfect Game" promotion with one simple premise: any fan buying furniture or merchandise before May 5 would receive the furniture for free if a Red Sox pitcher threw a perfect game between July 17 and October 1. While that perfect game never materialized, the contest was certainly a home run. In 2014, Jordan's offered a new promotion: if the Sox could repeat their 2013 World Series victory, everyone who bought furniture between before May 18, 2014, would get a full rebate on their purchase!


Jordan's grabbed local excitement and used it as fuel for sales. And why not? A wonderful way to build brand loyalty is by making your customers smile. Like a "kiss a pig" contest generates giving, you can grow marketing engagement with an entertaining contest of your own. Here are three examples to get your creative juices flowing:


1. Get Them Snapping. 


People love to snap and share photos, especially of themselves.


Capitalize on that obsession with personalized photo contests! Any photo contest can begin with these words: "Show us your _____." Contestants then take photos that demonstrate their best, their worst, their ugliest, their cutest, etc.


Perhaps the winner of the ugliest couch gets a free upgrade from your showroom. Maybe the cutest baby picture nets a year of free diapers. The craziest bedhead gets a free cut and style from your salon. Get them sharing and enjoy the results!


2. Get Them to Go Wild. 


In this scenario, customers capture shots of themselves using your product "in the wild."


This contest could include video or traditional photo categories and might also be used as a monthly or bi-annual promotion. Winners receive a prize, a service credit, or a gift card.


When you publicize the contest, include questions that might draw fun testimonials as well. Feature results in your newsletters, social media posts, or in hilarious product reviews!


3. Get Them Celebrating


What food do you adore? Do others love it too?


Get their taste buds tingling by building contests around minor secular observances like national doughnut day, coffee day, s'more day, etc. (Run a quick internet search of "national food days" for inspiration!)


Seasonal contests allow you to foster anticipation every year, especially during your off seasons. Ask people to vote on their favorite pie flavor then serve samples. Ask contestants to guess the number of Ghiradelli chocolates in your vase on National Chocolate Day. Ask for sweetest first date stories and give away a Valentine's Day package at a local restaurant or hotel.


 Make customers smile and keep your name front and center all year!