Craft First-Class Flyers with 5 Quick Tricks
Want to grab attention for your event, promotion, or group? Flyers are a low-cost form of mass communication that can be personally delivered, distributed through mail, posted in public places, or sent via e-mail. Flyers are fun to create and provide a great place to experiment with unusual images or layouts. As you explore the possibilities, here are five areas to sharpen your design: 1. Magnetic Focal Point When you begin your design, clearly identify the theme of your message. Look for an image or headline that best communicates this, and build your entire design around it. Every flyer should have one thing on the page that is huge, dominant, or captivating. If you catch their eye with this focal point, they are more likely to read the rest of your text. 2. Logical Design Flow After the focal point, your flyer design should have a sensible layout that intentionally leads the reader through the page. Strong subheads should allow viewers to quickly sca