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Showing posts from November, 2018

Grow Your Business Through Successful Staffing

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Todd Fishman and Hunter Brooks were childhood friends who attended the University of Washington before heading to corporate Manhattan for several years. The friends reconnected in New York, bonding over their love of great salad. Yes, young men eating salad. Salads are so trendy that in Manhattan the lines for gourmet salad bars stretch around the block. While waiting in one of these lines, the friends had their "Aha" moment . They looked at each other and said, "This would be killer in Seattle!" A Quickly Budding Dream Enter Evergreens healthy food chain, co-founded with their associate Ryan Suddendorf in 2013. Over five years, Evergreens has seen 200% revenue growth each year, with six stores in Seattle and a projected 11 more by 2019. Evergreens caters and offers salads, wraps, and grain bowls while keeping food fun with names like "Dice-Dice Baby," the "Cobbsby Show," and an Asian mix called "Pear-ly Legal."

Four Reasons Great Promotional Products Work

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Branded products are everywhere: featured in movies, professional sports, and even on your favorite jacket or thumb drive. These products bring pleasure and familiarity while sending a message of brand support to friends and casual observers. And these ideas carry substantial weight. Another Washington First The first known example of distributing promotional products was in 1789. Commemorative buttons, created to celebrate George Washington's inauguration, featured a crisp, stamped profile of Washington and the Latin phrase "Pater PatriƦ," meaning "Father of his Country." Sported by patriotic Americans, the buttons celebrated American democracy and support for the first president. The passion behind this message continues to live on : in February of 2018, one of the inaugural buttons was auctioned for $225,000! The Gift That Keeps On Giving Washington's buttons fueled momentum, and your customers are wired to respond to promot

Four Reasons Great Promotional Products Work

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Branded products are everywhere: featured in movies, professional sports, and even on your favorite jacket or thumb drive. These products bring pleasure and familiarity while sending a message of brand support to friends and casual observers. And these ideas carry substantial weight. Another Washington First The first known example of distributing promotional products was in 1789. Commemorative buttons, created to celebrate George Washington's inauguration, featured a crisp, stamped profile of Washington and the Latin phrase "Pater PatriƦ," meaning "Father of his Country." Sported by patriotic Americans, the buttons celebrated American democracy and support for the first president. The passion behind this message continues to live on : in February of 2018, one of the inaugural buttons was auctioned for $225,000! The Gift That Keeps On Giving Washington's buttons fueled momentum, and your customers are wired to respond to promot

Leaving a Legacy with Your Small Business

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In the 1950s, a young boy named John was enthralled by every chance to visit his best friend. This family owned a soda pop bottling plant, which sparked a lifelong love for exotic flavors in John Nese. Years later, Nese brought soda to his family's Italian grocery store in Los Angeles, known today for its 600 soda and beer flavors from around the world. The variety wasn't always this broad. Nese said the change came 20 years ago when independent grocers were being squeezed out by chains. One soda dealer offered a profit of $30 a pallet if Nese would streamline shelves and eliminate variety. Nese wouldn't bite : "Nuts to that," he said. "A light bulb went off (and I said), 'You know, John, you should be happy you own your shelf space, and Pepsi doesn't, and you can sell anything you want.' So I went out and found 25 brands of little sodas." Nese says this "freedom of choice" philosophy defines his family and his

Use Great Body Language to Speak with Success

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Ramona Smith, a 31-year-old Houston teacher, has faced many challenges, including coaxing her son through cancer and struggling through a divorce. But Smith believes life is about more than what knocks you down, it's about the lifelines people offer to help you back up. One of Smith's lifelines was the mentorship she found in Toastmasters, a non-profit educational organization that teaches public speaking and leadership. In her 2018 speech, "Still Standing," Smith posed as a fighter on stage and talked about surviving round after round with life but bouncing back again. Her accomplishments include dropping out of college four times (before graduating at the top of her class) and, most recently, being crowned the Toastmasters World Champion of Public Speaking in Chicago.  Smith outlasted 30,000 other competitors over six months of competition before being named the champion in August. Her success comes not only from her will to fight but from one speak