Manhasset Minuteman Press

Did you know that surprising and delighting your customers is something that starts before they are truly aware of your business and brand? Each interaction throughout the customer lifecycle is an opportunity to provide mind-blowing customer service that people simply must share with their friends. Creating true advocates for your business should be your goal, and that only happens when customers are over-the-top excited about your product and service offerings. How do you inspire that type of loyalty in what can be a fickle audience? These tips will get you started down the path to lifelong devotion from your fans.  1. Treat Employees Like Gold Your most important asset when it comes to ensuring long-term customer loyalty is closer than you may realize -- your staff! When your employees are empowered to react quickly to negative situations and provide proactive support to ward off challenges, your customers will feel the difference. Employees who feel as though they're simply

With every piece of marketing collateral you create, you're essentially trying to accomplish two key goals. Yes, you're always trying to inform members of your audience about the products or services that you offer - or the ones that you're about to launch. But at the same time, you need to do something much more powerful. Something that, if executed correctly, can help guarantee that yours is a brand with the ability to stand the test of time. You need to establish your brand as an authority - not just in the context of what you have to offer, but within the larger sense of the industry that you're operating in. If this isn't already one of your top goals, it should be for a number of essential reasons. The Power of Brand Authority To better understand the importance of brand authority, consider the following two statistics. According to one study, 45% of your brand's image (meaning what people think and feel when they encounter it) can ultimately be attr

Who doesn’t love a great conversation? There’s something compelling about swapping stories, sharing hurts, and multiplying joys as we connect together each day. Companies are finding the catalyst to true connection often comes through listening. Marketing and editorial strategists Michelle Horowitz and Kendall Meade believed so strongly in conversation that they launched an entire online platform called InTELLects to grow real-life interactions that promote conversation, creativity, and community: “I’m energized by making connections and asking people deeper questions,” says Michelle . “It’s how I learn, and it’s how I grow.” InTELLects features notable leaders, thinkers, and change agents, building a community of mentors and offering users the chance to ask questions – any questions – to grow the collective conversation. The co-founders believe authentic discussions pave pathways to clarity, grow existing communities, and instigate this new universal truth: “ask, and you shall s