Manhasset Minuteman Press

Building brand awareness is one of the cornerstones of successful marketing. People need to see you as the trusted leader you know you are. Every message you put out into the world -- from flyers to advertisements to the content on your website -- must reinforce that core ideal. The goal is to create a consistent brand experience across every marketing channel. To illustrate just how important a consistent brand experience is, take a look at a company that has mastered it: Apple. Apple is notorious for the strength of its brand. Say what you will about its products and services, but you can't argue with the fact that when that shiny white "Apple" logo appears on a computer, portable music player, or advertisement on television, a very clear image of what that logo represents pops into your mind almost immediately. The major theme of Apple's company over the years has been simplicity. The lengths to which the company has gone in its effort to reinforce that con

Imagine building a house. Before you saw a single board or dig the footings for your foundation, you must first finalize your blueprints. Without plans telling you what your desired result should look like, you won't be able to accomplish very much. You also need to make sure you have the tools to accomplish the job. In construction, tools all have very defined purposes, and failing to listen to safety guidelines about using the tools can end up either hurting you or destroying your house. Once you have your final plans and all the tools and materials you need, it's time to get to work. Now is your opportunity to put all your knowledge to the test. The process might be slow, but as you go step by step, you start to see progress. Before you know it, the final result begins to take shape. The further you get, the more confidence you gain in your abilities. Most of us will never build anything more elaborate than a bird house. That doesn't mean, however, that the s