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Showing posts from November, 2014

3 Marketing Lessons Netflix Has Taught Us

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Over the past few years, Netflix has revolutionized how people think about television and movies. As people have become increasingly disenchanted with cable options and the price of TV, Netflix has risen to become a major entertainment provider. Recently, the service has even begun producing movies and shows of its own. Whether you subscribe to Netflix yourself or know someone who does, here are some valuable Netflix-inspired lessons to consider for your company. Research, research, research We know it's important to research our potential audience and customers, but Netflix has taken that research to a whole new level. Just consider the research that came with the company's production of its own original shows. Netflix researched everything from viewing habits to actor popularity to the types of shows and movies people like in order to create the perfect recipe for success. Conversely, Netflix has also shown us the importance of research with its hiccup a few years

Just What the Teacher Ordered: The Business-Building Benefit Marketing Reports Provide

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By the time most of us graduated from high school, we were well acquainted with researching, writing, and editing reports. College often meant more of the same. While few would list report writing as a "highlight" of their academic career, those hours spent compiling reports were not spent in vain. Sure, report writing helped many of us learn how to plan out a project and conduct research, but they also taught us a bit about the topics we were researching, too. By forcing us to look in depth at the various subjects we were studying and analyze them from a number of different angles, we gained a far better comprehension of the subject matter than we might have if we had just read the textbook. It's important to remember those benefits, especially when it comes to marketing your company. How marketing reports are like your old school reports Like their high school and college counterparts, marketing reports can also feel frustrating. People often view such a