Manhasset Minuteman Press

Baseball has been an important part of our cultural fabric for more than a century. It makes sense, therefore, that baseball has many lessons it can teach us about managing a business. One of those lessons has to do with managing reputations. Over the years, baseball has survived scandals and strikes that could have easily crippled it: the 1919 Chicago White Sox throwing the World Series; the strike-shortened 1994 season, when there was no World Series at all; the steroid scandals of more recent times. While the sport hasn't escaped completely unscathed, it does remain a popular pastime for many who enjoy playing and watching it throughout the summer and fall. Fortunately, most of us will never have to deal with issues as powerful as those that have hit baseball throughout its history. Even so, managing a company reputation in the digital area can be a very tough responsibility. Customers can spread information, positive and negative, about your company instantaneously.

Shakespeare was a master playwright who continues to entertain audiences centuries after his death. His mastery of the written word has been admired by people throughout the generations and around the world. While he may have never imagined anything like the Internet or modern marketing, there are still a number of lessons Shakespeare can teach us as we set out to master our own marketing techniques. Becoming a master of words Words are a major part of any marketing campaign. We all use words to reach our customers, to develop content that will interest them, and to explain why our products and services are superior. Shakespeare teaches us about the power words can have when they're carefully thought out and used appropriately. People still enjoy reading and watching his plays hundreds of years after they were first performed. That's because Shakespeare was a master at putting words together so they communicated the point to the audience and engaged them in the content.