Top 5 Secrets of Successful Direct Mailers
Savvy marketers know that direct mail offers a cost-effective and potentially profitable marketing method -- but in order to work, it must be done right! In fact, some of today's most innovative and creative advertising is sent through the mail, according to Entrepreneur magazine. An effective direct-mail campaign can accomplish several goals, including: Generating leads Attracting new customers Engaging with current customers Expanding the reach of your brand Producing profits Here are the top five secrets of successful direct mailers. 1. Focus, Focus, and More Focus The success of any direct-mail campaign depends in large part on your audience, so you need to target the right people. A direct-marketing rule known as the 60-30-10 states that 60% of success depends on the list, 30% depends on the offer you present, and 10% lies in creative elements. This highlights the importance of choosing the right list for your mailing. If you're building your o