Manhasset Minuteman Press

When it comes to content marketing, you can try all the advertising, promotional, and PR ploys, but authenticity remains key. What is authenticity, you might ask? Simply stated, it means staying true to your business values: who you are, who you serve, and what you do. It may sound like a no-brainer, but very few companies are able to withstand internal pressures or external turbulence without losing their authenticity, according to a recent study. How to apply authenticity It all starts from the top, so set a vision that your company's personnel understand, embrace, and can implement. Then ensure that your "authenticity" motto aligns with your business goals, so you can clearly demonstrate to stakeholders such as investors and lenders that you have a growth strategy in place. Here's how to do that: Be real Sounds easy, right? But you'd be surprised how many companies lose their operational soul, delve into every sector deemed profitable, or adopt stra

What benefit is a guarantee if nobody knows about it? Not only does a guarantee show confidence in your products and offer peace of mind to customers, but it may also give potential customers added incentive to purchase your product over another. A guarantee can be printed as a standalone certificate, added to a label, or included on all types of business signage, flyers, business stationery, receipts, marketing materials, website, email signatures, product packaging, yellow pages ad, and more. Here are a few tips when promoting a guarantee: Compare your guarantee to your competition. If your competitors don't offer a guarantee, this is an extra reason to promote your guarantee heavily. Create a unique tagline or slogan that focuses on your company's strengths, such as: "Hassle-Free Returns" or "Receive your lunch order within 30 minutes or it's free." Clearly explain your guarantee terms. For example: "We provide a hassle-free, money-back