Do You Have a Foot-In-The-Door Strategy?
There's an extremely powerful strategy to grow your business called the foot-in-the-door (FITD) strategy. FITD plays on psychology to get to the sale. This strategy works well because it gets past the prospect's natural resistance to being sold. The process starts with getting a person to agree to a small request that doesn't take them outside their comfort zone. From there, you build up to larger requests and bigger yeses. Savvy business owners, marketers, and salespeople have used FITD in one form or another for years, whether they have knowingly defined it that way or not. Some may refer to this strategy as a "loss leader." The difference is that a loss leader typically involves selling something, often at a very low price or below cost. Retail businesses have used loss leaders successfully for many years. FITD works best when the first offer is for something free. Examples of FITD If you've ever been to the mall food court around lunch or din